The Alpha Dusk (TAD) is a Malaysian based bookish candle online shop, which is operated via Instagram.
This shop was founded in June 2017 and has been going strong. Not to forget that TAD is the first and only bookish candle shop here in Malaysia.
Ummi Amira Adha
She was 20 years old when she started this shop. She’s a woman from the state of Negeri Sembilan and is a Diploma graduate in Graphic Designing. When she is not busy designing, she spends her time playing potions master to brewing candle scents.
1. What made her start TAD?
TAD was born from the sheer inexistence of bookish candle shops in Malaysia. And she saw the demand that was already there from Malaysian readers on Bookstagram (an Instagram account used solely to post pictures of books and review books) and decided to seize the opportunity that was laid in front of her.
2. How did TAD get its name and look?
THE ALPHA DUSK breakdown:
In her own words:
“Alpha means beginning, and that’s what this shop stands for as it is the first bookish candle shop in Malaysia. Alpha also means superiority and pure confidence, which is something I see and value in myself and am not afraid to show it to the world when and where it counts.
Dusk occurs after sunset, once the top of the sun has passed the horizon. But the light emitted from her candles gives a glimmer of hope.”
As for the logo, alpha is always associated with a wolf. Therefore she chose a wolf, but this wolf is not your ordinary wolf. It’s an alpha nerdy wolf.
How to get in touch with them?
Head over to the link: https://www.instagram.com/thealphadusk/
I stumbled on her page by accident when she was just starting off. The very first scents she created were The Golden Trio and Hermione.
I was super excited for her to open. And somehow I found a friend in a seller who is super creative when it comes to making the scents work and isn’t afraid of experimenting with scents and also ways of pouring the candles.
Check my next post, it’ll be more about her candles and what scents are they.